Wright as reign

Company in large growth phase Fun Funky Offices – Dynamic Culture Close to public transport, restaurants and shops Our client is the largest B2B media, content marketing and events business with over 100 websites, 90 e-newsletters, 24 magazines and 55 events in Australia and overseas These jobs are rare and sort after and won’t be available for long. Do you want to be employed by the market leader? Is your long term goal to be a copy writer? Are you adaptable, team player and have the creative flair Essentially we are looking for a person who wants to become a copywriter but you will first start writing product content for the manufacturing, mining and building and architecture industries. The product content consists of client supplied material about their product ranges, were you will extract content in a 150 words like feature benefits snapshots of their products. You will need to be creative, imaginative and have excellent written skills of the English language. We need someone who won’t be scared to wright or research technical information To qualify do you have 2 years experience in content Marketing Marketing Degree or equivalent Excellent vocabulary and creative flair with the English language To apply for this role please click on the link below. This role is looking to start as soon as possible. To apply online, please click on the appropriate link below. Alternatively, for a confidential discussion, please contact …

This advertisement for “Content Writing” appeared on one of the major job-posting websites under the name of a well-known recruiter.

It is hard to know where to start with something as diabolical as this. I counted 29 errors topped by “sort after” and “wright” instead of sought-after and write.

How could anyone with a basic knowledge of English or those interested in such a sought-after position, take it seriously?

How does a company seeking a copywriter endorse an advertisement such as this? Is the person who wrote it or gave it the OK sitting in judgement of applicants?

Write For Impact is not about creating award-winning novelists or poets. It simply advocates and offers instruction for clear and concise writing that pays attention to spelling and grammar.

And while we’re on the subject of award-winning novelists, Peter Carey worked as a copywriter before turning his attention to fiction.

Maybe the advertiser for the above position had Carey’s sort of “creative flair” in mind. Certainly the advertisement takes the same approach to punctuation as Carey’s famous The True History of the Kelly Gang.

Unfortunately for people in the job market, advertisements such as this are way too common.

I mentioned in an earlier column the “over-the-top” description of positions in many job adverts. They give the impression you would need to be a combination of Gandhi, John F. Kennedy, Mother Theresa and Stephen Hawking to be a chance of getting to the interview stage.

Follow-up phone calls reveal the position is for a “junior to mid-weight” practitioner wanting to advance their career.

Then there are advertisements such as this. I wonder if Peter Carey ever applied for a job from an advertiser such a long way from getting it “wright”?