by Darrell Croker | Dec 13, 2016 | Newcastle Herald
Opinion | Cursive Christmas greetings Opinion | Cursive Christmas greetings Merry Christmas. Early I know, but this is my last effort for the year. Yuletide is an appropriate period for a column devoted to business writing. It’s the one time of the year when there is...
by Darrell Croker | Nov 8, 2016 | Newcastle Herald
Dear I don’t really care Dear I don’t really care Tone is everything in communication and in business letters and emails it is important to nail the introduction. How sad to hear the story recently of the National Disability Insurance Scheme addressing one...
by Darrell Croker | Oct 4, 2016 | Newcastle Herald
How jargon is destroying our language How jargon is destroying our language “In the recent evaluation by the Australian Council for Educational Research, school and community members reported that Direct Instruction was having a positive impact on student outcomes,...
by Darrell Croker | Aug 29, 2016 | Newcastle Herald
The fear of a business changing name The fear of a business changing name The Beatles auditioned for Decca on January 1, 1962 performing 15 songs in just under an hour. The rejection line from the label is one of the more famous in contemporary popular culture:...
by Darrell Croker | Jul 25, 2016 | Newcastle Herald
For want of better knowledge For want of better knowledge The intention of Prime Minister Malcolm Turnbull’s innovation statement last year was to drive an “ideas boom”. Excited start-up industry types immediately shouted “he gets it”, colloquially expressing the view...
