by Darrell Croker | Jun 20, 2017 | Newcastle Herald
Opinion | Tone it up Opinion | Tone it up Language is a core element of an organisation’s culture. It’s important to recognise this and for your brand to adopt a suitable tone of voice. If readers understand and identify with your tone, your communication has worked...
by Darrell Croker | May 16, 2017 | Newcastle Herald
Opinion | It pays dividends to check Opinion | It pays dividends to check This column was written on the night of the federal budget, so matters pertaining to the economy were to the fore. Or ‘ecomomy’ as it was published on the front page of a metropolitan newspaper...
by Darrell Croker | Apr 11, 2017 | Newcastle Herald
Opinion | Pause for thought Opinion | Pause for thought Punctuation has certainly made its mark over the centuries, even before Venetian printer Aldus Manutius formalised all those little marks in the late-15th century. But working with some of Australia’s biggest...
by Darrell Croker | Mar 7, 2017 | Newcastle Herald
Opinion | ‘Have the guts to cut’ your emails Opinion | ‘Have the guts to cut’ your emails Writing business communication is not the same as writing a novel. The respective audiences have different expectations, but the tenets of clear writing remain the...
by Darrell Croker | Jan 27, 2017 | Newcastle Herald
Write on: complex is not clever Write on: complex is not clever Mention of “flesh” and “Kincaid” bring to mind young people and the ocean, and the pop hit Dreams Are Ten A Penny. The manager of The Partridge Family was Reuben Kincaid, but it was Kincade exhorting...
